To be recognised internationally as a contemporary world site and Melbourne’s inspirational public space. To manage and develop Fed Square to actively support and reflect Melbourne’s pre-eminent civic and cultural strengths.


Environmental Sustainability Permanent Public Art Commissions

It’s hard to imagine Melbourne without Federation Square.

Home to major cultural attractions, world-class events, tourism experiences and an exceptional array of restaurants, bars and specialty stores, this modern piazza has become the heart and soul of Melbourne.

Fed Square is managed by Fed Square Pty Ltd, which was established by the Victorian Government in 1999. Fed Square Pty Ltd is responsible for the co-ordination and management of self-governing tenancies, programming and marketing of all the public spaces and all aspects of asset management and development.

Fed Square Pty Ltd has a board of directors and operates with a Chief Executive Officer and a small team of professionals with experience across a diverse range of areas including project management, finance, leasing, marketing, media and promotions, event management and operations.

Since opening in 2002, Fed Square has seen more than 100 million visits and has been named the 6th Best Public Square of the World in a list of 10 international icons including Naghsh-e Jahaan Square in Iran and Red Square (Krasnaya ploshchad) in Moscow, Russia.

Civic and Cultural Charter

Fed Square Pty Ltd operates under a Constitution and a Civic and Cultural Charter that was jointly developed and agreed by the State Government of Victorian and Melbourne City Council at the outset of the project.

The Civic and Cultural Charter recognises Melbourne’s pre-eminence as a centre for creativity and innovation, its diverse and successful arts and cultural festivals, its cultural diversity, the popularity and beauty of its gardens and river and the desirability for a new focal point for contemporary cultural and civic activities.

In line with the Charter, Fed Square Pty Ltd ensures that these themes and strengths find expression in Fed Square’s management philosophy, marketing, programmed events and activities, and hiring and leasing activities, including the presentation and market positioning of its commercial spaces.

Looking over Fed Square at sunset

Looking over Fed Square at sunset

Customer Service Excellence Program 

Our Service Goal

Fed Square’s service goal is to be widely recognised for providing exceptional seamless customer service that will inspire visitors, customers and clients to return time and time again.

Our Service Commitments

  • Providing consistent service and value that customers and visitors can rely on
  • Ensuring that all we do – we do with pride
  • Establishing a tradition of excellence as ambassadors for Victoria

Our Service Excellence Standards

  • Welcoming
  • Helpful
  • Respectful
  • Accountable