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To manage and develop Fed Square to actively support and reflect Melbourne’s pre-eminent civic and cultural strengths.

Refined Apple Designs Signal A Re-Imagined Fed Square

Refined designs for the Apple Global Flagship Store at Fed Square have been released today after they were formally submitted to the Minister for Planning for consideration.

Since the beginning of the year, Fed Square management have worked alongside the Victorian Government, Melbourne City Council and Apple in a series of workshops to consider design refinements to the original concept drawings for the store, which were released in December 2017.

The Apple Global Flagship Store is part of a wider reimagining of Fed Square, which includes the new state-of-the-art Digital Facade on the Transport Building, the new Melbourne Metro Town Hall Station entrance and more public space for Melburnians and visitors to enjoy.

Federation Square CEO Jonathan Tribe said these major projects are the beginning of a reimagining of the sixteen-year-old Fed Square.

“It’s important that Fed Square continues to grow and evolve with the city,” said Jonathan Tribe.

“These flagship projects will ensure that Fed Square remains a world-class civic and cultural precinct, with state-of-the-art buildings and infrastructure, technology, access and programming.”

The refined Apple designs complement Fed Square’s existing buildings and include a new roof design to allow for solar power, removal of the eastern and western terraces, and new solar shading design features that enhances the energy efficiency of the building.

The project will create more than 500 square metres of new public space, provide outdoor shading, better connect the square to the Yarra River, deliver more cultural events and boost visitor numbers

“The Apple Global Flagship Store is consistent with Federations Square’s Civic and Cultural Charter, which recognises Melbourne’s pre-eminence as a centre for creativity and innovation,” continued Tribe. “A daily program of free events through Today at Apple, will work with the local creative and IT sectors to host educational workshops and experiences for people of all ages.”

Apple will join a diverse mix of existing Fed Square tenants are set to benefit from more visitors with an additional two million people expected to visit the Apple Global Flagship Store each year.

For more information visit the Department of Economic Development, Jobs Transport and Resources.


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