To be recognised internationally as a contemporary world site and Melbourne’s inspirational public space.

To manage and develop Fed Square to actively support and reflect Melbourne’s pre-eminent civic and cultural strengths.


Federation Square CEO Jonathan Tribe joined John Eren, Minister for Tourism and Major Events, and Philip Dalidakis, Minister for Trade & Investment, Innovation & the Digital Economy today to welcome the announcement that Apple will build a Global Flagship Store at Federation Square, breathing new life into the iconic precinct, underscoring the Square’s positioning as an international centre of creativity and innovation, and providing significant benefit for Victorians.

Mr Tribe said, “The development of the site, and the anticipated increase in visitor numbers, will reinvigorate Federation Square allowing us to embark on a program of growth and regeneration ―after a successful first fifteen years it is now time to ensure Federation Square is equipped to welcome more visitors, host more meaningful civic and cultural events, and deliver an enhanced visitor experience.”

The project will create nearly 500 square metres of new public space in Federation Square and better connect the Square with the Yarra River and Birrarung Marr.  The new building will take up less space than the Yarra building it replaces, opening up more public space in front of Federation Square’s recently announced $5.4 million screen evolution project, allowing even more people to enjoy events on the big screen.

Recognising the highly competitive international process to be selected to host the first Apple Global Flagship Store in the Southern Hemisphere, Mr Tribe thanked the Victorian Government for the important role it played in helping to secure Federation Square’s newest tenant.

“Apple’s Global Flagship Store is an ideal fit with Federation Square’s civic and cultural charter which calls for ‘innovation and creativity in all forms of cultural expression’ as well as activities that attract national and international visitors,” said Mr Tribe.

“In its fifteen years as the heart of Melbourne, Federation Square has championed the values of innovation, creativity, design and community.  As we embark on the next chapter in Federation Square’s evolution the Apple Global Flagship Store will ensure we continue to deliver on these values to new generations,” he said.

Federation Square’s lead architect Donald Bates and the Victorian Government architect Jill Garner have been involved in the planning and consideration of this project and have both endorsed the proposed design.

Apple’s Global Flagship Stores offer more than a retail experience.  Apple will deliver a program of events including talks and classes which complement the offering of Federation Square and its cultural tenants ACMI, Koorie Heritage Trust, and the NGV.

This will be a real drawcard, particularly for young people and for those who aspire to connect, learn, innovate and create. It will offer live music events, education opportunities and will be a technology hub.

“Importantly, initiatives such as this Global Flagship Store and that of the recently announced funding for the new digital experience screens are all about being relevant to diverse audiences and inspiring our ever-evolving, connected community,” said Mr Tribe.

Construction on the Apple Global Flagship Store is anticipated to begin in mid-2019.

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More information 

To find out more about the Store Design development process click here.

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