About Federation Square
It’s increasingly hard to imagine Melbourne without Federation Square. Home to major cultural attractions, world-class events, tourism experiences and an exceptional array of restaurants, bars and specialty stores, this modern piazza has become the city’s meeting place.
Federation Square is managed by Fed Square Pty Ltd, which was established by the Victorian Government in 1999. Fed Square Pty Ltd is responsible for the co-ordination and management of self-governing tenancies, programming and marketing of all the public spaces and all aspects of asset management and development.
Fed Square Pty Ltd has four Company Directors and operates with a Chief Executive Officer and a small team of professionals with experience across a diverse range of areas including project management, finance, leasing, marketing, media and promotions, event management and operations.
Since opening in 2002, Fed Square has seen more than 90 million visits. It is currently number one for national and international visitation to Melbourne and is regularly among Victoria’s top two attractions in the state for local, national and international visitors.
Civic and Cultural Charter
Fed Square Pty Ltd operates under a Constitution and a Civic and Cultural Charter that was jointly developed and agreed by the State Government of Victorian and Melbourne City Council at the outset of the project.
The Civic and Cultural Charter recognises Melbourne’s pre-eminence as a centre for creativity and innovation, its diverse and successful arts and cultural festivals, its cultural diversity, the popularity and beauty of its gardens and river and the desirability for a new focal point for contemporary cultural and civic activities.
In line with the Charter, Fed Square Pty Ltd ensures that these themes and strengths find expression in Federation Square’s management philosophy, marketing, programmed events and activities, and hiring and leasing activities, including the presentation and market positioning of its commercial spaces.
Our Vision for Federation Square is:
To be recognised internationally as a contemporary world site and Melbourne’s inspirational public square.
The vision builds on and maintains the attachment and ownership developed by Victorians as they embrace Federation Square and also aspires for recognition as one of the world’s great public places.